Cloud Storage Makes Strong Gains for Media & Entertainment

Cloud Storage Makes Strong Gains for Media & Entertainment

Our new cloud survey results may surprise you.

Predicting which promising new technologies will be adopted quickly, which will take longer, and which will fade is not always easy. When the iPhone was introduced in 2007, only 6% of the US population owned smartphones.

In less than 10 years, more than 80% of Americans owned smartphones. In contrast, video telephone calls at the 1964 New York World Fair became common only 45 years later with the arrival of FaceTime. And have those flying cars been seen by people since the 1950s? Do not hold your breath.

What about cloud storage? Who is adopting it today and for what purposes

In Backblaze, we have a view of how customers use the cloud for storage. And based on the media-oriented customers we’ve worked with to directly integrate cloud storage, we know they’re using cloud storage in workflows: backing up files during content creation (UCSC Silicon Valley), Manage production storage more efficiently (WunderVu)), archiving historical content libraries (Austin City Limits), hosting media files for download (American Public Television), and even cloud-based video (Everwell) Editing of.

We wanted to understand more about how the wider industry uses cloud storage and their beliefs and concerns about it, so we can better meet the needs of our current customers and anticipate their needs in the future Can.

We decided to sponsor an in-depth survey with TV Technology, a media company that has been an authority for news, analysis and trend reports serving the media and entertainment industries for over 30 years. While TV Technology did a similar survey in 2015, we thought it would be interesting to see how the industry’s outlook has evolved. Based on our 2019 results, it certainly is. As a quick example, safety was a concern for 71% of respondents in 2015. This year, only 38% chose security as an issue.

Survey Method – 246 Answers and 15 Detailed Questions

For the survey, TV Technology exposed 246 respondents, mainly to production and post-production studios and broadcasters, but also to other market sectors including corporate video, government and education. See the chart below for a breakdown.

Respondents were asked 15 questions about their cloud storage usage today and in the future, and for what purpose. The survey stated that their move to the cloud, their expectations for access time and cost and the impetus to prevent any bottlenecks that may be preventing further adoption.

Survey Insights – Half Use Public Cloud Today – Top Choice Cloud for Archive

Overall, the survey shows a growing cloud adoption for media organizations that want to improve production efficiency and reduce costs. Key findings of the report include:

Overall, about half of respondents from all organization types are using public cloud services. Seventy-four percent of production / post studio respondents say they currently use the cloud. Broadcasters report low adoption using the public cloud with only 26 percent.

Achieving greater efficiency in production was cited by all respondents as the top reason for adopting cloud. However, while this is important for broadcasters as well, their top motivator for cloud usage is cost control or internal savings programs.

Cloud storage is clearly the top choice for storing media assets, with 70 percent opting for a public cloud for active, deep, or very deep storage needs.

Concerns over the security of assets stored in the public cloud remain, although they have been assimilated much more than in the 2015 report, not only that they are no longer the top barrier to adopting the cloud. For 40%, pricing has replaced security as the top concern.

These insights only scratch the surface of the survey’s findings, so we are making the entire 12-page report available to all. To take a deeper look and compare your experience with your peers as a content creator or content owner, download and read the survey results today.

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